Your Brand, Your Purpose, Your Clients, Aligned

Soulful branding,
grounded in smart strategy.

Guided strategy and design for soul-led coaches ready to grow their impact and their income, without losing who they are in the process.

Get more clients, more clarity, and more meaning, so you can make a difference and make a living:
  • Attract more of the right clients
  • Build a brand that truly feels like you
  • Grow your income with confidence
Start Your Free Brand Assessment
See How We Can Work Together

Explore the paths that fit your stage of growth.

Grow without losing your soul.

If you feel a gap between “this is who I really am” and
“this is how my brand actually shows up” you’re not alone.

Here are three patterns I see all the time with soul-led coaches and creators:

The Marketing Treadmill

You’re a gifted coach or creator, but the marketing treadmill feels inauthentic and exhausting. Feast-or-famine cycles, time-for-money ceilings, and duct-taped tools drain your energy, and you’re ready for a steadier, more sustainable way to grow.

The Branding Mismatch

Your work is deep and transformational, but your brand feels scattered, generic, or “not really me.” Your website, visuals, and content don’t fully reflect the quality of the work you do, so the right people can’t quite see you yet and say yes.

The Messaging Fog

You know you’re excellent at what you do, but it’s hard to put it into words. Explaining your value feels rambling or vague, making it harder for potential clients to understand why they should choose you, and harder for you to confidently raise your rates.

If this feels like you, you’re exactly who Brand Joy is here for.

Where Are You on Your Brand Journey?

Starting out

You’re building your foundation and want to package your services.
  • Just starting your business
  • Need clarity on your offer and ideal client
  • Want to attract your first high-value clients
Best For you if:

You’re just starting or ready to package your expertise into a premium offer.

Ready To Grow
You’re gaining traction and starting to expand your offers.
  • Have some clients, but want more consistency
  • Ready to refine your messaging and systems
  • Want to launch or grow a signature offer
Best For you if:

You’re ready to scale, rebrand, or build a high-converting website.

Scaling Up

You’re established and expanding your revenue streams.
  • Consistent clients and revenue
  • Ready to elevate your brand and website
  • Want to scale your impact and authority.
Best For you if:

You want instant clarity on your brand’s strengths and next steps.

Not sure which path is right for you?

I’ve helped creators, coaches and consultants at every stage.
Let’s connect for a free call and map out your best next move.

Start Building Your Brand

How I can help you move forward

Branding

Your brand is more than a logo. It’s the story, promise, and feeling people remember. I help you clarify your positioning, ideal audience, and brand voice so every touchpoint feels cohesive, aligned, and unmistakably you.

Your Brand

A clear, soul-aligned brand foundation that connects who you are with who you serve. With defined positioning, messaging, and brand pillars, your marketing becomes more consistent, more focused, and far more effective.

Website Design

Your website should feel like you and work beautifully for your business. I design custom, conversion-minded sites that reflect your brand’s personality, support your bigger vision, and guide visitors naturally toward becoming clients.

Websites

Strategic, on-brand websites that turn first impressions into genuine connection. Your site becomes a credible, beautifully designed home base where your audience can find what they need, explore your offers, and take the next step with confidence.

Graphic Design

Your brand deserves visuals that tell your story at a glance. I create graphics that feel like you—from social posts to print pieces—so every touchpoint builds trust, connection, and a memorable brand experience. This is your visual storytelling toolkit.

Design

Cohesive, on-brand visuals that turn scattered pieces into a connected ecosystem. From colours and typography to layouts and templates, your graphics work together to create consistency, recognition, and confidence in your brand.

Projects

A few of the amazing people I have have had the joy of working with.

About Brand Joy

Wondering who’s behind all this?

I’m Tracy Fawcett, a Brand Strategist and Designer. I’ve helped over a hundred purpose-led entrepreneurs turn their soul-led work and expertise into clear, cohesive brands that attract aligned clients and support real sustainable business growth.

My passion lies in empowering visionary entrepreneurs to channel their purpose and passion into a beautiful, integrated brand, where every element works in harmony. Whether we’re refining your brand messaging, shaping your offers, or crafting your website and marketing graphics, I guide you in creating a brand that resonates deeply and truly reflects who you are.

My approach blends:

  • Proven strategy for clear positioning, messaging frameworks, and customer journeys
  • Soulful design so you get visuals and websites that actually feel like you
  • Step-by-step support to give you guidance, not overwhelm, so you always know what comes next.

The result? A brand that feels like you and like a clear “yes” for the clients you’re here to serve.

Tracy-Fawcett-Brand-Strategy-Design

How it works

Let’s transform your brand together.
Schedule a free consultation
1

Schedule a free consultation.

2

Receive your custom plan and quote.

3

Transform and grow your brand with our expertise and guidance.

Ready to take your next step?

Let’s Connect
Whether you’re starting out, ready to grow, or scaling up, there’s a simple first step you can take today. Start a project by scheduling a free consultation with me to discuss your vision and get a quote.